LJR's Philosophy
Habit Of Excellence
Our jury research standards are among the highest in the nation, time-tested, and refined to assure you of data and results you can trust as you make important decisions. On cases large or small, you can expect excellence in our ability to learn the complexity of your case and the decisions you face, to recommend and deliver meaningful and cost-effective research, and to offer honest, sage counsel every step of the way.
Custom Designed Work For You
We believe research should be designed to answer your questions. Multi- day trial simulations and shadow juries are inefficient as research exercises and are rarely needed, no matter the size and exposure of your case. Our work is custom-designed based on a deep understanding of case issues and your needs while bringing to bear our vast experience on other cases. We bring fresh eyes to your case because we are applied psychologists, not lawyers, and we are expert at thinking like jurors.
Jurors Are Competent To Do Their Job
We have interviewed thousands of real and mock jurors about their trial experiences and their reactions to all types of litigation matters. One thing is abundantly clear: jurors take their job seriously and want to do their job well. However, all too often, jurors report that trials are not communicated in a way they can understand. Jurors expect the lawyers and witnesses to teach them as well as argue. LJR’s philosophy is based on the principle that trial lawyers and witnesses are obligated to teach and to communicate effectively if jurors are to do their best work in deciding your case.
Accessible Member Of Your Trial Team
You will have a personal relationship with and direct access to your jury consultant, whether you require feedback about a key motion, a witness Q&A, jury instructions, or a new demonstrative. The most successful engagements are those in which we are considered part of your team. We have been in the trenches with our clients and are not afraid to roll up our sleeves to assist you in any way possible.
Visual Communication Is Essential
The best teachers know that some students learn visually and that visual aids improve students’ retention of material. Trial lawyers and witnesses should deliver their message through concise and thematic testimony and arguments punctuated with effective visuals. LJR’s philosophy is based on the belief that demonstratives and exhibits are important tools to ensure your message is being received and remembered. We identify what jurors need to see, and seeing is believing.